2019 YouToo Social Media Conference

Starts: Friday, April 26, 2019 @ 8:00 AM
Ends: Friday, April 26, 2019 @ 4:00 PM
Location: Kent State University
Speaker: TBD


YouToo 2019 Topics & Improvements


You spoke. We listened. 

When attending the YouToo Social Media Conference, you want to hear the most up-to-date, relevant topics from dynamic speakers. 

Which is why we are excited to share our morning breakout topics and speakers for this year's conference on Friday, April 26, at Kent State University's Franklin Hall. 

Additionally, we have made some other changes we think you'll like: 

  • Improved schedule maximizes learning time while ending the day a few minutes earlier
  • Delicious new hot lunch buffet offers a variety of new options
  • Expanded dessert networking session (with new desserts too)

Morning Breakout Topics & Speakers 

Morning Breakout Session I: Minimizing and Managing Fake News Crises

Presented by: 

Michele E. Ewing, APR, Associate Professor, Kent State University

Cheryl Ann Lambert, Ph.D., Assistant Professor, Kent State University

Amber Zent, APR, Partner/VP, Director of Social Media, Marcus Thomas LLC

The term "fake news" is increasingly found in news content and the vocabularies of Americans. Public relations practitioners and scholars are in a unique position to address the causes, symptoms, and consequences of exposure to misinformation. In this panel presentation, three public relations professionals with a combined 50 years of industry knowledge will discuss strategies to minimize and manage crises originating from online misinformation.

Morning Breakout Session II The Power of Brand Purpose

Presented by: Karen Bailey, Founder, Purpose Greater Than Profit

During this session, we will look at the trends sparking the social purpose economy and the value of establishing an authentic brand story. We will discuss using purpose to connect with key audiences, build brand engagement and spur clearer decision-making, while also exploring if, when, and how to approach social issues.

Student Breakout Session: In the Dugout with Bob DiBiasio
Presented by our morning Keynote Speaker, Bob DiBiasio, Cleveland Indians 

Hosted by PRSSA Kent, this session features a Q&A with our 2019 First Pitch Keynote presenter who will answer student questions about being a communicator for a major league baseball team. Come prepared to get your networking and career questions answered.


Stay tuned for afternoon breakout sessions and speakers. 

Visit the YouToo website for our morning and afternoon keynote speaker information 

Conference Pricing

YouToo is one of the most affordable social media conferences in the area. Fees did NOT increase from 2018. Plus, there is special pricing for students, PRSSA members and groups of three or more. Reserve your seat by April 12 and save $20! 

Conference Pricing before Friday, April 12, 2019

$175: PRSA members of any chapter ($195 after April 12)

$195: Nonmembers ($215 after April 12)

$165: Groups of three or more from one organization ($185 after April 12)

$30: PRSSA members of any chapter ($35 after April 12)

$35: Students ($40 after April 12)  


Quick and Easy Registration

Seats are limited, so register today. There are 2 ways to register:

Cash and checks accepted prior to the conference by mailing to: Akron Area Chapter PRSA, P.O. Box 13038, Akron, OH 44334. To pay with a credit card, you must pay via PayPal on the YouToo registration site.

Cancellations received fewer than five days prior to the conference will be credited toward future Akron PRSA programs.


YouToo 2019 Sponsors 

(as of 3/25/19)


Title Sponsor: State & Federal Communications

Host Sponsor: School of Journalism and Mass Communication at Kent State University

Contributing Sponsors:

Kent State University - University Communications and Marketing

Robert J. Events & Catering

Gold Sponsor: Marcus Thomas 

Silver Sponsor: True Digital Communications 

Breakfast Sponsor: Akron Community Foundation

Session Sponsors: 


University of Mt. Union

Want to sponsor #YouToo2019? Click here for fast & easy Online Sponsorship Form

For more information, contact YouToo Sponsorship Chair Cristine Boyd, APR, at





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