2018 YouToo Social Media Conference

Starts: Friday, April 20, 2018 @ 8:30 AM
Ends: Friday, April 20, 2018 @ 2:00 PM
Location: Kent State University, Franklin Hall 550 Hilltop Dr Kent, OH 44242
Speaker: Conference


It's back and better than ever! Registration is now open for the eleventh award-winning YouToo Social Media Conference! Reserve your seat by April 6 and save $20!

This year's conference will be held Friday, April 20 at Kent State University's Franklin Hall. Our keynote speakers and regional social media experts will help you dig in to the latest information, trends and skills you need to know to be social media-savvy.  

Pick your own morning and afternoon breakout sessions to learn skills that will help you get the most out of social media you use every day. There's something for everyone with our wide array of topics.

Space is limited, so register today. Seating was sold out last year and we expect the same response this year. Registration information is below, or visit the YouToo website for more information. 



Shonali Burke, ABC, is an award-winning growth strategist whose unique combination of incisive business acumen, integrated marketing communications expertise and impeccable project management skills helps businesses around the globe bring big ideas to life.

A veteran of large and small PR agencies, Shonali has worked with, among others, the ASPCA, where she spearheaded crisis communications around the 2007 pet food recall and Michael Vick case, Japan’s Iwate Prefecture, Cirque du Soleil, Cision, AcademyHealth, Oxfam America, and USA for UNHCR, for whom she designed and implemented its now-textbook digital "Blue Key" campaign.

Shonali joined The Johns Hopkins University's M.A./Communications program as Adjunct Faculty in 2009, teaching courses on nonprofit communication in the digital age and public relations writing. She also teaches a course on PR measurement for Rutgers University’s PR Certificate program, which she helped develop. She is also the developer of and instructor for Traackr’s acclaimed Academy of Influencer Marketing online training program.

In 2015, Shonali founded The Social PR Virtuoso® , which provides individual and group training and resources in integrated, community-focused and measurable Social PR. An early adopter of social media in the PR space, Shonali founded and still hosts the #measurePR hashtag and Twitter chat.

Shonali's multiple awards and recognitions include being named to PRWeek’s “Top 40 Under 40” list of U.S.-based PR pros; the first Indian woman ever to earn this achievement. In 2015, the Association of Women in Communication named her the recipient of its storied “Matrix Award” for her pioneering contributions and service to the industry. She was named "Instructor of the Year" for the Johns Hopkins M.A./Communication program in 2016.

Shonali is a former IABC/DC Metro chapter president, has served on IABC International’s Accreditation Committee, and was a founding board member of ColorComm and Women in PR USA.

Based in the Washington, D.C., metro area, Shonali is active in her local community. She serves on the Executive Committee for the Montgomery County Executive’s Ball, which benefits Arts and Humanities programs in Montgomery County, Md. She is also a volunteer with Shepherd’s Table through Good Shepherd Episcopal Church, where she serves on the Communications Committee. 


Conference Pricing

Fees did NOT increase from 2017. Plus, there is special pricing for students, PRSSA members, groups and university faculty and staff. Reserve your seat by April and save $20! 

Conference Pricing before April 6

$175: PRSA members of any chapter/Kent State alumni ($195 after March 31)

$195: Nonmembers ($215 after March 31)

$165: Groups of three or more from one organization ($185 after March 31)

$145: Faculty of any university ($165 after March 31)

$30: PRSSA members of any chapter ($35 after March 31)

$35: Students ($40 after March 31)  

Quick and Easy Registration

Seats are limited, so register today. There are 2 ways to register:

Cash and checks accepted prior to the conference by mailing to: Akron Area Chapter PRSA, P.O. Box 13038, Akron, OH 44334. To pay with a credit card, you must pay via PayPal on the YouToo registration site.

Cancellations received fewer than five days prior to the conference will be credited toward future Akron PRSA programs.

YouToo 2018 Sponsors 


Title Sponsor

State & Federal Communications


Co-Host Sponsors

Kent State University College of Communication and Information

School of Journalism and Mass Communication at Kent State


Contributing Sponsor

Kent State University - University Communications and Marketing 

Robert J. Events & Catering


Platinum Sponsors

Shon Christy Social


Silver Sponsors

Cleveland Plus


Breakfast Sponsors

Akron Community Foundation


Dessert Sponsor

ADM Board


Session Sponsors

Akron Ad Federation - Akron


Networking Event Sponsor

University of Mount Union



Want to sponsor #YouToo2017? For more information, contact Akron PRSA President Angela Bennett at 330-325-6624 or

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