Director of Marketing & Public Relations

Posting Date: Monday, August 21, 2017
Location: Akron Zoological Park, 500 Edgewood Ave, Akron, OH 44307
Job Type: Director

The Akron Zoo is looking for a Director of Marketing & Public Relations whose responsibilities will comprise of marketing, branding, media relations, and event management.  Responsible for strategic marketing/communications plan and implementation of marketing plan that supports brand and drives attendance.  This position coordinates and manages all aspects of advertising/marketing strategies, public/media relations, social media and special events.  

Main Job Functions:

  • Direct and manage development and implementation of integrated communications/marketing strategies and campaigns.

  • Provide market forecasts and reports through market research, and analysis of market data.

  • Evaluate effectiveness of marketing campaigns through analysis of return on investment.

  • Leads all aspects of marketing, public relations, social media, website, and zoo messaging.

  • Develop positive relationships with media contacts, and pitch creative and unique stories to increase editorial coverage.

  • Securing media coverage for the zoo, its events, education programs, conservations efforts and more.

  • Leads development and implementation of large-scale revenue generating and community events.

  • Ability to lead and manage crisis communication plans and respond to media and public inquiries on behalf of the zoo.

  • Able to write effective and engaging news releases, website content, social media posts and public presentations.

  • Manage marketing budget.

  • Supervise staff, including providing instructions, planning and assigning work, and providing support where necessary.

  • Work with marketing firm to develop annual marketing/communications campaigns, place advertising and design branded materials.


  • Bachelor’s Degree in Communications, Public Relations or related field.

  • Must have 5-7 years managing a communications/marketing department.

  • Must have 3-5 years supervisory experience.

  • Excellent writing, verbal communications and interpersonal skills.

  • Experience managing social media platforms and campaigns.

  • Proven experience handling communications during a crisis situation.

  • Experience developing and executing large-scale events.

  • Strong strategic planning skills and brand management experience.

  • Analytic skills and budget management experience.

The Akron Zoo is a Drug-Free Workplace and an EOE.

This is a full-time, salary-exempt position with benefits.  Interested candidates may submit a cover letter and resume via e-mail, mail or fax to:  Human Resources, Akron Zoo, 500 Edgewood Avenue, Akron, OH 44307; fax 330-374-8939; e-mail   Open until filled.

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