Director of Marketing, Communications and Community Relations

Posting Date: Monday, March 12, 2018
Location: Canton, OH
Job Type: Director


1. Responsible for developing and implementing a unified StarkMHAR communication/marketing strategy and budget which addresses the overall brand management of StarkMHAR (stigma reduction, liaison with internal and external stakeholders, promotion of programs/services, promote community value/involvement, etc.) and supports the organizational strategic plan; Ensures StarkMHAR is using cutting-edge communications and marketing tools and strategies; Work with individual internal program/organization leadership to help attain their goals as related to marketing and communications; Leads all communication activities for StarkMHAR including media relations, internal communications, sponsorships, and events, community activities, and overall brand management;

2. Serves as department head and directly supervises the Marketing Manager in job functions; Participates as active member of executive management team;

3. Spearheads future levy efforts; Plans, implements, and manages levy renewal project including but not limited to promotion, fundraising events, volunteer events, etc.;

4. Serves as organization’s Public Information Officer; Sunshine Laws apply to organization;

5. Serves as StarkMHAR staff liaison to the bi-monthly public open meetings of the Community Affairs Committee of StarkMHAR; Prepares agenda, approves minutes and assists the committee chair in reporting activity at monthly StarkMHAR Board meetings;

6. Speaks/presents on behalf of StarkMHAR as well as developing a robust speaker’s bureau and speaking engagement schedule;

7. Develops and capitalizes on opportunities to provide information to diverse media outlets via news releases, on-air shows and discussion, feature stories, video-taped segments, etc. thus enhancing StarkMHAR’s reputation with media when searching for experts in the fields of mental health and recovery issues;

8. Assist the Executive Director in developing and executing a strategic plan for the organization including assistance in developing organizational and individual goals; establish a review process to track progress to date; establish a dashboard to measure progress against goals; Board/strategic planning session efforts; assist Executive Director in training staff;

9. Act, along with the Executive Director, as StarkMHAR interface to influential state and local elected officials; Supports government affairs activities on behalf of StarkMHAR;

10. Assist Executive Director in responding to community crises; Responsible for implementing organizational crisis communication plans as needed and updating communication planning documents;

11. Partners with StarkMHAR Care Network providers and community partners, when appropriate and tied to StarkMHAR interests, to assist in favorable community awareness of mental health and addiction recovery; Plans and manages all programs and events designed to promote StarkMHAR and improve its overall profile in the community;

12. Participates as an active member in community and local and state organizations to further the agenda of StarkMHAR and to continue to seek education opportunities to further marketing and communication knowledge base;

13. Coordinates efforts to establish and implement stigma reduction campaigns and measure change in public perception for social stigma as related to mental health and addiction issues;

14. Develop and produce needed print collateral and digital materials to enhance marketing efforts including but not limited to the annual report to the community, a provider directory, e-newsletters, and robust paid and organic social media platforms;

15. Oversees direction and digital content for all StarkMHAR-related websites and social media accounts and platforms; Oversees development of StarkMHAR’s Social Media Policy and Procedures; Develops and monitors social media presence during and beyond work hours; responds to comments and crises as they are presented;

16. Networks with other directors and communicates Board programs’ progress to the community;

17. Must work congenially and cooperatively with co-workers and the public.


Education, Training and/or Experience
Undergraduate degree in journalism, communications, graphic design, or related field plus six years’ experience in public relations and marketing profession;
Knowledge, Skills, Abilities and Personal Characteristics
Knowledge of advanced news writing, reporting and editing, photojournalism, graphic design. Ability to define
problems, collect data, establish facts & draw valid conclusions; handle sensitive inquiries from contacts with officials and general public; write and/or edit articles for publication; prepare and deliver speeches before specialized audiences and general public; use proper research methods in gathering data; Proficient in use of computer; internet; web-based
programs. Prefer at minimum intermediate proficiency in Adobe Creative Suite programs.

Salary Range: StarkMHAR Grade 7 $67,200 – $100,800. Suggested Starting Range $67,200 – $79,800

Apply online at
Attention: Human Resource Department
Stark County Mental Health & Addiction Recovery
121 Cleveland Ave SW, Canton, Ohio 44702

< Back to careers